Client: Heroes In Mind, Advocacy and Research Consortium (HIMARC)

Context:

HiMARC is seeking to attract and recruit talented postgraduate students. Working with HiMARC we developed a series of videos for their funnel strategy to recruit specific candidates. The first video was designed for broad reach around the impact of HiMARC’s work, and presenting how “you” could make a difference with them. This would help filter new applicants into a group who already share the same view as HiMARC. The second video is positioned around the Director of HiMARC, Suzette Bremault-Phillip, and her vision for the world they hope to create with their research. If a candidate resonates with this vision video, then we know they have a strong alignment with HiMARC’s work and this is a positive fit for both parties.

Goal: Understand the key targets for HiMARC’s recruitment needs, speak directly to them in our videos, and enforce HiMARC’s values to test new candidates against.

Mark’s video is the #5 most successful video on the University of Alberta Rehabilitation Medicine YouTube Page (out of 143 videos.)

Suzette’s video lives on the front page of the HiMARC website and introduces all new visitors to their project.

Budget: Over $15,000 as a project