Our Process
After having worked on many many documentary shoot days, you see certain patterns. When people are respected, energized, and supported, the best work is produced.
At the heart of our work is three components:
1) Build wonderful work that fits your brand
2) Provide everyone involved a fun and positive experience
3) Ensure a safe and timely project schedule
Relationships
We enjoy getting to know our clients, crew, and project participants! Working in small teams (generally 1-5 crew) allows us to be more present on-site. We never want the technical to get in the way of the human. Our job is to lead a team towards a successful outcome for everyone!
Evergreen Content
Rooted in documentary storytelling and the humanities, our approach to create work that can stay evergreen. We do this through learning your brand and what connects with your audience.
Although most media has an active period for about 2-3 years (and begins to feel distant beyond this), we want our work to connect with your brand voice and age well.
AI Policy
Our AI policy is — we don’t like it!
We want our work to be as authentic as possible and build trust with our audience. The work that we create is all about people — empowering their stories and sharing a message of positive human spirit.
We won’t use any generative AI services that create new frames, backgrounds, songs, trim songs, remix songs, create assets and any of that kind of material. We don’t like it, and we don’t support its human and environmental impacts.
We also don’t allow our work to be trained for AI purposes.