The Joy of Skiing
Who: Spec film for Salomon
Goal:
What better way to share the love of a sport than by capturing the history of how it shaped you. This was a personal project to share Holly’s love of cross-country skiing, but it also serves as an example of what could be a branded story.
Based on the comments and reception from viewers, Salomon could use a piece like this to create customer loyalty by showing that their gear has not only lasted all of these years, but they helped to create Holly’s love for the sport.
“Check out those nice boots. I love ‘em.”
“Lovely video Myles Belland . This will be particularly motivating for those who have not yet tried the sport.”
“this was actually kind of emotional to watch because this is so very much my story with cross country skiing as well. I have so many love/hate memories with jackrabbits. This film punched me in the heart with nostalgia. Thank you ❤”
