Canadian Birkie Ski Festival 2023
Client: Canadian Birkebeiner Society
Goal:
A Brief History:
In the year 1206 a civil war raged in Norway. The infant prince and direct heir to the throne, Haakon Haakonsson, was in danger and in hiding near Lillehammer. Two brave Birkebeiner warriors rescued the prince and carried him by skis in the dead of winter to safety. They traveled 55 kilometres from Gudbrandsdal valley over two mountain ranges to Rena in Osterdal valley. The young prince, later crowned King of Norway, ended the civil war.
The Birkebeiners (Birchbarkleggers) got their name from wrapping and tying birch bark around their legs from the knees down, similar to gaiters. This kept the snow out, and protected their legs in battle. Today, Birkebeiner has come to mean a person strong in adversity, never daunted by trial and hardships. The dramatic flight of the Birchlegs and the Infant King is commemorated every year by the Norwegian Birkebeinerrennet ski race which parallels the historic route over the mountains between Lillehammer and Rena.
The Canadian Birkie is one of three global Birkebeiners to take place. Our video is designed to capture the fun of this event and share it with everyone. We want to show the competitive and family sides of this event, and how itβs really just a great day enjoying winter fun!